When Edward Mbure founded Phase Energy, he had a bold goal: to bring clean, sustainable energy in East Africa in a way that was not only reliable but uniquely personable. Edward didn’t just want to set up another solar company—he wanted to build a brand that felt local, trustworthy, and focused on long-term connections with customers. This meant creating an identity for Phase Energy that reflected all of this.
Edward approached us at Solar Branding Experts with a simple request: “Help us create a brand identity that’s easy to recognize but hard to forget.” From there, we got to work, piecing together a brand that would encapsulate Phase Energy’s unique personality and commitment to quality.
Phase Energy’s Starting Point: A Mission with Heart
Phase Energy wasn’t starting from scratch because they already had a reputation for delivering honest, high-quality work. However, while the company’s dedication to solar solutions was clear, it didn’t yet have a visual or verbal identity that echoed its mission. Edward explained that, in such a competitive industry, he wanted clients to see something different in Phase Energy right from the beginning.
As Edward put it:
“We needed a brand that felt like us—reliable, down-to-earth, and rooted in East Africa.”
Step 1: Capturing the Heart of Phase Energy’s Vision
Our initial conversations with Edward and his team revealed something special. Phase Energy had a mission of empowering local communities with sustainable energy. Edward wanted people to feel good about choosing Phase Energy, knowing they were supporting a company that genuinely cared about its impact.
With this insight, we knew that the brand identity would need to communicate more than just professionalism. It had to feel genuine and warm, like a neighbor you trust. From this idea, we began sketching out the core elements that would shape the new identity.
Step 2: Developing a Logo that Represents Growth and Energy
The logo design was where things really took shape. Our aim was to keep it simple yet meaningful—something that customers would immediately associate with clean energy and growth. We explored symbols and colors that evoked reliability and the energy of the sun without being overly complex.
The final design used a warm yellow and green color palette, which was relevant to Phase Energy’s mission to bring sustainable growth to local communities. We avoided overly flashy elements, favoring a clean and natural look that feels down-to-earth, like the company itself.
Step 3: Choosing Colors and Fonts to Build Trust
Colors and typography are often underestimated, but they’re foundational to a brand’s personality. For Phase Energy, we used green and blue tones, balancing vibrancy with a sense of stability. The colors evoke trust and growth, two qualities that Phase Energy wanted to emphasize.
We also chose fonts that were straightforward and friendly—nothing too formal, but with a clear, professional look. The overall result was a brand style that’s welcoming and easy to remember.
Building Consistency Across Every Phase Energy Interaction
One key part of the project was developing a cohesive Brand Identity Guide for Phase Energy. This guide laid out everything from logo usage to brand tone, ensuring the company had clear standards for all future communications. The guide also included social media templates, print materials, and even guidelines for team communications, so that every customer interaction would feel consistent and professional.
The team now had a go-to reference that made it easy to keep the brand consistent, no matter who was working on the project. The Brand Identity Guide is an essential part of how Phase Energy can keep its personality front and center, even as the company grows.
Results: How Phase Energy’s New Identity is Making an Impact
Since launching the new brand identity, Phase Energy has seen a significant difference in how customers respond. The refreshed look and feel of the brand have helped Phase Energy stand out, giving clients confidence in their choice from the very first glance. Edward shared some recent feedback from clients who noticed and appreciated the new style.
We’re already getting great responses from clients who feel they can trust us just by seeing our brand. It’s something I never expected to make such a difference, but Solar Branding Experts set us on a trajectory of creating a brand that feels like us,” Edward shared.
This branding project wasn’t about making Phase Energy “just another solar company”; it was about designing an identity that felt true to who they are, and which speaks to the communities they serve.
Ready to Make Your Brand Stand Out?
Working with Phase Energy was a powerful reminder of how much a strong brand identity can do for a company. For them, it was about more than looking professional—it was about building trust and showing their community that they’re here to make a meaningful difference. With a clear, consistent identity, Phase Energy is now better equipped to reach new clients, strengthen relationships, and grow with purpose.
If you’re looking to create a brand identity that “speaks” the language of your audience and reflects the heart of your business, we’re here to help. At Solar Branding Experts, we work with companies like yours to build brands that look good and, most importantly, connect with your target customers.
Let’s talk about how we can bring your brand vision to life. Reach out to us today and take the first step toward a brand that stands out in the solar industry—and beyond.
FAQs
1. Did Phase Energy give consent for this case study to be published?
Yes, we obtained full consent from Phase Energy and its founder, Edward Mbure, to feature their project on our website. At Solar Branding Experts, we are committed to honoring client privacy and only share case studies when we have explicit permission to do so.
2. How did you approach the brand identity project for Phase Energy?
Our approach started with a comprehensive discovery phase, where we met with Edward and his team to understand Phase Energy’s vision, values, and goals. We then developed a brand identity that highlighted Phase Energy’s local roots, commitment to sustainability, and dedication to community empowerment. The identity was designed to feel both professional and approachable, matching Phase Energy’s mission to connect with customers on a meaningful level.
3. What specific components did you include in Phase Energy’s brand identity?
For Phase Energy, we created a cohesive brand identity package that included a new logo, color scheme, typography, and tone-of-voice guidelines. We ensured every element reflected Phase Energy’s core values and made it easy for customers to identify and trust the brand. We also provided a Brand Identity Guide to keep Phase Energy’s image consistent across all platforms.
4. Why was a consistent brand identity important for Phase Energy?
A consistent brand identity allows Phase Energy to communicate a clear and unified message to customers. In the solar industry, trust and reliability are essential. By establishing a professional and cohesive identity, Phase Energy can stand out in a crowded market and foster long-term relationships with clients who recognize and trust their brand.
5. How can I get started on building my brand identity with Solar Branding Experts?
If you’re interested in creating or enhancing your brand identity, reach out to us at Solar Branding Experts. We’ll walk you through each step, from understanding your brand’s core values to developing a brand style guide that brings those values to life in a way that resonates with your audience.
